This commercial is the broadcast launch of Mungo’s hauSmart initiative.  HauSmart is an incredible new philosophy in home construction that is loaded with features, efficiency, and affordability–and a component in Mungo being named America’s Best Builder 2012.

Congratulations to Mungo Homes!

Since 2004, Genesis has helped Mungo Homes develop and maintain a strong, consistent image worthy of their quality construction and customer service. During that time, Mungo has grown from a local home builder to become a Top 40 National home builder now operating in 3 states. To cap off that successful rise, Mungo has been named by Builder Magazine as America’s Best Builder 2012!

We are extremely proud to work with such an excellent company and to participate in their continuing success. Congratulations to our friends at Mungo Homes!

Genesis just completed production on an exciting new commercial for EdVenture’s Spark Your Imagination campaign.  We violated one of the old adages about production that you may have heard before: “never work with kids or animals.”  Well, there were no animals on this project, but there were A LOT of kids–and their parents.  A total of almost 80 people functioning as featured actors, featured extras, and background.  Add to that the fact that this spot would be loaded with special effects and had a limited budget, and we were asking for trouble.  We suspected as much that morning when we learned that our makeup specialist was not going to be able to come because of a sick child at home.

So…  we started an hour late after locating a new makeup specialist yet we got every shot we needed and still finished on time.  The kids and their families were great to work with and the special effects were the icing on top in post.  All in all, we had a blast and the project was a resounding success.

Stay tuned for a Digital Onion Making Of video about the process.

Genesis just completed production on an exciting new commercial for EdVenture’s Spark Your Imagination campaign.  We violated one of the old adages about production that you may have heard before: “never work with kids or animals.”  Well, there were no animals on this project, but there were A LOT of kids–and their parents.  A total of almost 80 people functioning as featured actors, featured extras, and background.  Add to that the fact that this spot would be loaded with special effects and had a limited budget, and we were asking for trouble.  We suspected as much that morning when we learned that our makeup specialist was not going to be able to come because of a sick child at home.

So…  we started an hour late after locating a new makeup specialist yet we got every shot we needed and still finished on time.  The kids and their families were great to work with and the special effects were the icing on top in post.  All in all, we had a blast and the project was a resounding success.

Stay tuned for a Digital Onion Making Of video about the process.

Genesis just wrapped production for three new spots for Newberry County Memorial Hospital in conjunction with Lux & Associates.  Production took place over two days on location and featured some always-fun elements: shooting in their largest operating room in full scrubs (we looked very “surgical” if we do say so ourselves) and shooting in a closed wing of the hospital.  The closed wing will be undergoing renovation soon and provided the perfect isolated setting that allowed for us to get the shots we needed without interruption and without impacting any important patient services.  The spots are scheduled to premiere this fall.

Many veterans need assistance applying for various benefits, drafting legal documents and wills, as well as legal counsel for court cases.  Helping those who served selflessly and honorably for our country is a noble and worthy cause for the ABA and Genesis was pleased to work with them on this project.

In addition to producing a 6-minute overview video featuring project information as well as interviews with program coordinators and veterans, Genesis also developed a Project Salute logo, authored a video/data DVD for potential participants, and designed and produced a DVD eco-wallet package for distribution.

Saying Goodbye

Directed by Genesis President Cliff Springs, Saying Goodbye is the story of Alma, a woman whose entire family is killed by a drunk driver, which causes her to move into a southern nursing home, lonely and without hope. Eunice, her spunky new neighbor, befriends Alma and encourages her to enjoy living again. Soon this dynamic duo are kicking up their heels and entertaining the residents and staff with their antics. Even when Eunice is diagnosed with Alzheimer’s, they maintain their determination to live life to the fullest.

But this nursing home is special: a cat with the uncanny ability to predict death prowls the halls. When he sets his sights on the two women, their carpe diem spirit is put to the test.

Boss Vader

We produced this about 6 years ago for a friend who worked at KB Homes.  KB was having an internal competition among it’s various local and state branches and wanted something fun and different.  We shot this all in one day using KB employees as actors (and a few Genesis staff as well) .  We enjoyed watching it so much again recently that we decided to post it here for your enjoyment.

Peel the Digital Onion: TPM Keypad

This video is part of our how-we-do-it series, entitled “Peel the Digital Onion”.  In this segment, we dissect the many layers and elements required to create the digital keypad scene in TPM’s Promotional Video.